Fashion Houston is commemorating a five-year milestone in 2014 - five years of development and achievement that has catapulted fashion to new heights of appreciation and ultimately respect. Largely dominated by energy enthusiasts, Houston has become a hub of fashion architects that has fueled this city’s creative capacity.

To commence Fashion Houston (slated for November 18th – 21st at the Wortham Theater Center - mark your calendars!) and to raise proceeds for Dress for Success Houston, the RollCALL FH5 KICKOFF event took place on October 24th at the JW Marriott. 

The JW Marriot is nestled in the heart of downtown Houston. With valet service greeting you at the foot of the entrance, you simply know that you’ve come to the right place – the right place for the commencement of the city’s most coveted fashion event.

Inside, smiling faces greeted attendees as they arrived allowing for time to take a few photos (professional and personal) then guided them to a descending staircase leading the way to the scene. 

Before long, a scene once characterizable by the open space and stillness was transformed to a dense scene filled with rich conversation and profound fashion statements.

Many stunned in couture with ornate and beautiful details while some ravished in classic black and white evening attire. The attention to detail was identifiable from head to toe for most of the fashion aficionados. 

Contemporary in style and execution, the kickoff event began with a private session for VIPs including sushi sampling and drink crafting. LIQS Cocktail Shots provided ready to consume drinks for those not so willing to fight the bar crowd and those enthralled in conversation. Can you think of a better opportunity to chat about the next best thing in the industry than in a room filled with influencers, cultivators and masterminds?!

Such masterminds included designers Chloe of DAO Chloe DAO and Breccia Demartini of Demartini Fashion. These designers showcased pieces from their collections throughout the show and had the room gawking as models posed and engaged the room using subtle movements bringing life to the tactful designs.

Proceeding the fashion show, local talents took the stage and provided live music including renditions of radio hits like Adele to a band cranking out originals using a variety of instrumentals to accompany the leads. Attendees soon began to convene in the center of the room creating a makeshift dance floor enticing many to wear-in their red bottoms and to become lax as Friday night set-in. Before long, the lights dimmed and in clear view was the social media board that showcased tweets and posts using #FH5 and #ROLLCALL – a spectacularly trending moment!

If the world does not know of Fashion Houston by now, it will soon know it is a force to be reckoned with not only because of the noise being made in social media but also because of the fervor that is at the basis of its foundation.